Do you need Periscope in your life?

Do you need Periscope in your life?

Unless you’ve had your head buried in the sand these past few months, you’ve probably heard of the Twitter app called Periscope, which “lets you explore the world by watching and creating live video broadcasts.” Since it seemed everyone had already created an account without me, I’ve been futzing around with it myself to see if it was worth the hoopla (because let’s face it, how many social platforms can we all actively participate on, AMIRIGHT??). The truth of the matter is, like Pinterest, it’s another time suck but one that can be incredibly useful for your business if you find the right users to follow and if you are able to watch streams as they are happening. It is also now available for iPhone and Android but the Android glitches have not all been fixed and Droid users (like myself) may encounter some limitations in terms of app functionality. Side note: this week Periscope announced that it will also allow users to watch replays of live streams on the web up to 24 hours after a broadcast has ended. Recently a few of my coworkers attended a social media conference, and since I was unable to go, I streamed most of the videos that I was able to find online. It was helpful, because I was able to connect with people in attendance while also learning from the speakers as the events were happening. For this reason alone, the app is well worth the download. With only four buttons to remember, Periscope is user friendly BUT I found it can be challenging to sift through the nonsense (i.e.,...
Meet Charlotte of Pixie Consulting

Meet Charlotte of Pixie Consulting

It’s been about four months since I started blogging at Pixie Consulting. Many of you followed me from my personal blog (My Pixie Blog), but there are quite a few of you who don’t know anything about me beyond my social media and marketing advice. Today I’ll be answering some questions so you can get to know a little more about me. And because I’d love to get to know my audience, I have some questions for you at the end I’d love YOU to answer in return! Email your responses to charlotte@pixieconsulting.net or leave them in the comments below. How did you get involved with marketing and social media? I made so many connections via social media and had started managing an online community for writers when an opportunity came up to work as a marketing manager for a small start-up marketing firm. At the time, I was working in the city for a publishing company but I wrote a convincing cover letter explaining my passion for marketing and I geeked out hard core in the interview about my love of Facebook, Twitter, Pinterest, and Instagram. I must have made a good impression, because I landed the job and was soon writing copy for multi-million dollar franchises and national brands. How do you come up with material for your personal/professional blogs? Life. I never leave home without a notebook and I’m constantly inspired by everything that happens around me—from what I see in the news to a conversation I overhear at a restaurant. In terms of my business, I try to answer questions that solve problems small business...
Why your business needs an online strategy immediately

Why your business needs an online strategy immediately

Contrary to popular belief, I don’t just “play around on Facebook all day.” I say this because it’s something I’ve come across quite a bit lately. There are moments when I have to defend my work to a client and tell them why it’s necessary to have a social footprint for their small business. Here are some interesting facts that you might not know. Facebook has a whopping 1.15+ billion users (700 million of which are active daily users). An astounding 82% of buyers say they trust a company more when a CEO or senior leadership team is active on social media. Why is this important? Because less than 36% of executives say their CEO either “doesn’t care or cares little about the company’s reputation in social media.”* This is an error of epic proportions. What if I were to tell you that you could be missing out on hundreds (or perhaps even thousands) of dollars in monthly revenue because you don’t think having a social presence is important? Oh, NOW you’re listening. There is a strategy to marketing online that is very different from the traditional marketing you might be accustomed to seeing and using (as someone who got her start in print publishing, I have seen firsthand how antiquated many of these old school techniques have become). Unlike with traditional methods of advertising, social marketing allows companies to listen to their audience. Print, radio, and TV advertising is limited in that the relationship to the consumer ends when the commercial has finished airing or the user has put down the paper/magazine. If something resonates with the audience...
How to Listen to Your Audience on Social Media

How to Listen to Your Audience on Social Media

I love to connect with brands through social media. I feel as though it tells me a lot about a company when they respond to a tweet, like a photo I’ve posted on Instagram, or answer a query on Facebook. There are so many ways that brands can engage with their audience online—and believe it or not, many consumers count on this interaction to make a purchase. Case in point: I rely heavily on calendars and planners in my life, for both personal and professional reasons. While I like to keep track of all engagements in my Google calendar (which syncs to my Gmail account and my phone), I find it helps for me to write out deadlines and dates in a day planner as well. Recently I sent a tweet from my personal account to the company that made my 2014 planner—a simple pocket-sized organizer that I sadly couldn’t find online. I never heard back from the company. Then I turned to Twitter and sent out a tweet asking anyone if they knew where I could find a reasonably priced planner. Despite the fact that I received a favorite (thanks, Art of Power!), this was a failed opportunity to make a sale. A paper product company that can swoop in and help with my request would have also received a pin on Pinterest, a favorite and mention on Twitter, and maybe even a few referrals. Did I mention they would have received at least one sale? It’s actually very easy to find your audience online. One way to do this is by logging in to Twitter and doing...