In celebration of Small Business Week

In celebration of Small Business Week

I’m wiling to bet that when you first started your small business, you had an “if I build it, they will come” moment, yes? I admit, this is something I thought myself when I began blogging back in 2009. I figured I’d just write some posts, attract the attention of big media giants, and BOOM! Book and movie deal at my fingertips. Things don’t always work out the way we planned, right? I’ve learned that without a solid marketing strategy, our ideas–however well intentioned—don’t always take shape in the way we’d like. According to the Small Business Association (SBA), there are between 20-30 million small businesses in the United States, and they employ nearly 60% of the nation’s workforce. Sadly eight out of 10 entrepreneurs who start businesses fail within the first 18 months. Eight out of 10. That’s a daunting statistic, isn’t it? When you come across signs and stickers telling you to “shop local,” you can see why it’s so important for us as consumers to keep our local small businesses running to sustain the communities they reside in. You have two more days to officially participate in Small Business Week, and there are so many ways you can have fun (and feel good) while shopping local! Hit up a local boutique for your mother-in-law’s gift, inquire about workshops at your local library, or check out that new restaurant that opened in your neighborhood. In honor of National Small Business Week, Pixie Consulting is now offering 25% off all social media, marketing, and writing services. Contact charlotte@pixieconsulting.net to get...
Why you should create a landing page for your business

Why you should create a landing page for your business

I recently had the opportunity to pitch the idea of a landing page to a client, which turned out to be a huge success. I decided to take this opportunity to discuss why having a landing page can help you find leads for your business and how to convert those leads into sales. Before we get started (and in case you don’t already know), a landing page is a page created and hosted on the web with a clear call to action. That part is very important, because it’s what distinguishes a landing page from any other website out there. Maybe you’re hosting a webinar and you want to get people to register. Or perhaps you’re asking readers to subscribe to your mailing list or you’re having an in-store promo. Whatever the purpose, your landing page needs to be clear and focused around a form-fill. The aforementioned client had a rare opportunity to appear on a national food network on a television show about visionaries/entrepreneurs in the food industry. Expected viewership was about one million people. Before the show aired, the client and I discussed several strategies for online marketing leading up to and during the show’s airtime. My business partner helped create a landing page with a form to collect names and email addresses of prospects. Once these leads submitted their information, they were emailed a promo code, which they could then use to receive free shipping on my client’s product. We created Facebook ads that targeted people who watch the network as well as those who expressed interest in the machine my client’s product was designed for....
Spring cleaning for your business

Spring cleaning for your business

According to Harris Interactive, more than 20% of adults pay their bills late and incur fees simply because they are unable to find them. Show of hands if this has ever happened to you (don’t be embarrassed). I have a hard time getting things done when I am surrounded by clutter in my personal and professional life. If my desk is unorganized or if I have too many unopened emails in my inbox, I feel as though I can’t fully concentrate on what needs to get done. I want to dedicate today’s blog post on a few ways to easily eliminate the clutter—both in our personal space and online. And since we’ve finally made it to spring (complete with April showers), I figured now was as good a time as any to help us all stay on track. A few months ago, my boyfriend and I finally made use of the filing cabinet in our bedroom and we sat on the floor surrounded by receipts, old bills, and bank statements. We created folders and filed away items pertaining to utilities, cable, our lease agreement, our dog (yes, Buster gets a folder), and warranties. We shredded statements that were older than seven years or anything that we could easily access online. Since I work from home, I created a separate folder for business expenses and went through my wallet and various paper piles throughout the apartment; I sorted invoices and threw out receipts for items I had purchased that I wasn’t planning on returning and deposit/withdrawal receipts. If you happen to live among paper pile-ups (guilty), create a folder with...