Why you should create a landing page for your business

Why you should create a landing page for your business

I recently had the opportunity to pitch the idea of a landing page to a client, which turned out to be a huge success. I decided to take this opportunity to discuss why having a landing page can help you find leads for your business and how to convert those leads into sales. Before we get started (and in case you don’t already know), a landing page is a page created and hosted on the web with a clear call to action. That part is very important, because it’s what distinguishes a landing page from any other website out there. Maybe you’re hosting a webinar and you want to get people to register. Or perhaps you’re asking readers to subscribe to your mailing list or you’re having an in-store promo. Whatever the purpose, your landing page needs to be clear and focused around a form-fill. The aforementioned client had a rare opportunity to appear on a national food network on a television show about visionaries/entrepreneurs in the food industry. Expected viewership was about one million people. Before the show aired, the client and I discussed several strategies for online marketing leading up to and during the show’s airtime. My business partner helped create a landing page with a form to collect names and email addresses of prospects. Once these leads submitted their information, they were emailed a promo code, which they could then use to receive free shipping on my client’s product. We created Facebook ads that targeted people who watch the network as well as those who expressed interest in the machine my client’s product was designed for....