Over the past few months, my job as a digital marketing associate has allowed me to realize the true value of hiring brand ambassadors to become the face and also the voice of a brand. Admittedly, there have been times when I’ve questioned how much brands are willing to spend for a millennial to create a five-minute YouTube video ($60K! Yes, that happened. In my next post I’ll examine whether or not I have gone into the wrong field—just kidding).
The truth is, these young ambassadors are worth every penny. Not only do they breathe life into a company’s purpose, they also bring passion, enthusiasm, and perhaps most importantly, legions of devoted followers to a company’s website. Introducing a new, younger demographic to your brand can immediately propel your product or service by drumming up excitement and curiosity. Vloggers and bloggers are known as influencers for a reason—their words, messaging points, and viral marketing can easily sway purchasing behavior.
With just one tweet, an Instagram post, or a Facebook share, a new audience is introduced to visual content in a seductive way. To put it in context, a blogger who uploads an image wearing your sportswear to his/her blog post and social pages helps audiences see your clothing in action and makes your brand relatable.
Advertising has come a long way since the early days of Mad Men marketing and brands need to get creative if they want to remain in the game.
Have a question about influencer marketing and hiring brand ambassadors? Send me an email at firstname.lastname@example.org!