By now I’m sure you’ve read the hilarious tweets about Amazon’s incredibly disappointing Prime Day, an event that was supposed to bring even greater deals than Black Friday (though anyone looking for lube, The Lord of the Rings trilogy, or the unrated version of 50 Shades made out like bandits).
That said, I can’t decide whether or not this PR disaster is a result of the lousy deals themselves or because of all of the hype associated with the 20th anniversary sale. I guess people were just expecting more from the “Earth’s most customer-centric company” (PS: I didn’t make that up; I picked it up directly from their website). They have clearly set a very high bar in customer service and there’s a lesson to be learned in all of this.
Here are some ways that Amazon can come out on top for their loyal customers.
- If the power of social media has taught us anything, it’s that news of bad service (and a disappointed fan base) travels fast. Amazon can bulk up their community managers and personally respond to every negative tweet/comment that came in with a funny retort.
- Offer Prime membership to ALL users for free for at least a three-month period. Anyone who is already a Prime member should be able to enjoy other perks or possibly a rollover credit on membership.
- Do it all over again. A mega company like Amazon has the resources to pull together a sale that delivers on all promises. Enough with the headphones, vitamins, and paper towels—offer the kinds of sales that actually pique interest.
Any suggestions for Amazon? Leave them in the comments below!