I’m wiling to bet that when you first started your small business, you had an “if I build it, they will come” moment, yes? I admit, this is something I thought myself when I began blogging back in 2009. I figured I’d just write some posts, attract the attention of big media giants, and BOOM! Book and movie deal at my fingertips.
Things don’t always work out the way we planned, right?
I’ve learned that without a solid marketing strategy, our ideas–however well intentioned—don’t always take shape in the way we’d like.
According to the Small Business Association (SBA), there are between 20-30 million small businesses in the United States, and they employ nearly 60% of the nation’s workforce. Sadly eight out of 10 entrepreneurs who start businesses fail within the first 18 months.
Eight out of 10.
That’s a daunting statistic, isn’t it?
When you come across signs and stickers telling you to “shop local,” you can see why it’s so important for us as consumers to keep our local small businesses running to sustain the communities they reside in.
You have two more days to officially participate in Small Business Week, and there are so many ways you can have fun (and feel good) while shopping local! Hit up a local boutique for your mother-in-law’s gift, inquire about workshops at your local library, or check out that new restaurant that opened in your neighborhood.
In honor of National Small Business Week, Pixie Consulting is now offering 25% off all social media, marketing, and writing services. Contact firstname.lastname@example.org to get started!