Why more brands should hire bloggers for content development

Why more brands should hire bloggers for content development

When I started blogging back in 2009, I encountered a lot of critics who either thought the idea was “cute” (barf) or “interesting” (possibly even worse). Keeping an online journal wasn’t something that was taken very seriously until influential bloggers started flooding the internet and leaving their mark (like Dooce, the Pioneer Woman, and Perez Hilton). All of a sudden, everyone wanted in. Mom bloggers from all walks of life connected online to share their trials and tribulations of sleepless nights and baby firsts. Food bloggers shared recipes and cooking videos online that inspired us to eat healthier and stock our freezers with make-ahead meals. Fashion bloggers helped us create looks that mimicked what we saw on the runway at affordable prices. The thread that ties all bloggers together is an undeniable sense of community. Bloggers love to support, encourage, share, and promote. This presents an enormous opportunity for brands looking to partner with bloggers for content creation. When you hire a team of powerhouse influencers to spread the word about your product, a launch, or event, you are essentially paying a highly targeted group of people to broadcast your name in a very loud and often crowded atmosphere—the social space. Bloggers will publish content on their blogs and then share via social media. Not only is this like hiring a content development department, your content can go viral overnight. I’ve seen it happen firsthand and have attended blog events that have trended on Twitter in a matter of minutes. It’s not a fluke—it’s the power of bloggers tweeting collectively about a brand or topic. So how can this...
In celebration of Small Business Week

In celebration of Small Business Week

I’m wiling to bet that when you first started your small business, you had an “if I build it, they will come” moment, yes? I admit, this is something I thought myself when I began blogging back in 2009. I figured I’d just write some posts, attract the attention of big media giants, and BOOM! Book and movie deal at my fingertips. Things don’t always work out the way we planned, right? I’ve learned that without a solid marketing strategy, our ideas–however well intentioned—don’t always take shape in the way we’d like. According to the Small Business Association (SBA), there are between 20-30 million small businesses in the United States, and they employ nearly 60% of the nation’s workforce. Sadly eight out of 10 entrepreneurs who start businesses fail within the first 18 months. Eight out of 10. That’s a daunting statistic, isn’t it? When you come across signs and stickers telling you to “shop local,” you can see why it’s so important for us as consumers to keep our local small businesses running to sustain the communities they reside in. You have two more days to officially participate in Small Business Week, and there are so many ways you can have fun (and feel good) while shopping local! Hit up a local boutique for your mother-in-law’s gift, inquire about workshops at your local library, or check out that new restaurant that opened in your neighborhood. In honor of National Small Business Week, Pixie Consulting is now offering 25% off all social media, marketing, and writing services. Contact charlotte@pixieconsulting.net to get...