Meet Charlotte of Pixie Consulting

Meet Charlotte of Pixie Consulting

It’s been about four months since I started blogging at Pixie Consulting. Many of you followed me from my personal blog (My Pixie Blog), but there are quite a few of you who don’t know anything about me beyond my social media and marketing advice.

Today I’ll be answering some questions so you can get to know a little more about me. And because I’d love to get to know my audience, I have some questions for you at the end I’d love YOU to answer in return! Email your responses to charlotte@pixieconsulting.net or leave them in the comments below.

How did you get involved with marketing and social media?

I made so many connections via social media and had started managing an online community for writers when an opportunity came up to work as a marketing manager for a small start-up marketing firm. At the time, I was working in the city for a publishing company but I wrote a convincing cover letter explaining my passion for marketing and I geeked out hard core in the interview about my love of Facebook, Twitter, Pinterest, and Instagram. I must have made a good impression, because I landed the job and was soon writing copy for multi-million dollar franchises and national brands.

How do you come up with material for your personal/professional blogs?

Life. I never leave home without a notebook and I’m constantly inspired by everything that happens around me—from what I see in the news to a conversation I overhear at a restaurant.

In terms of my business, I try to answer questions that solve problems small business owners often encounter in terms of attracting leads, generating sales, and managing their social networks. I understand how overwhelming it is to take on a new business and if I can help with something I find enjoyable, well then my job is done.

What do you think is most important—content, SEO, traffic, or readers?

Content, but that’s because I’m a writer above all else. I can’t tell you how many times I’ve seen high-ranking CEOs misspell words in company-wide emails and come across incorrect grammar/punctuation in a company blog post. It might not seem like a big deal, but you are a representation of your brand and each misstep can and will be held against you.

Why do you think it’s important for small businesses to establish a social media presence?

As I mentioned in my last blog post, 82% of buyers say they trust a company more when a CEO or senior leadership team is active on social media because it establishes trust and makes the brand seem more approachable. We live in a world where people love to share what they’re listening to, buying, eating, etc., on social media. Every company should—and can—capitalize on that!

What is your favorite social media tool and how much time do you spend there per day?

Oy. I have many. Facebook is where I spend most of my time (catching up with friends, setting up ads, or managing interactions with brands/their fans). Though I’m not entirely excited about all the changes that have been made in recent months to the FB platform, for the most part, I think it’s an essential tool for marketers to familiarize themselves with. I also love Twitter, Pinterest, and Instagram.

What do you like to do when you aren’t blogging/working?

I’m actually a huge nerd (believe it or not) and love to read and write in my spare time. Other favorites include: going to concerts (Phish! Tori Amos! Any jam band!), brunch with girlfriends, road trips with my man, and snuggling with my dog Buster (pit/boxer mix).

And now, some questions for you!

  • What kind of work do you do, and are you active on social media for yourself/your brand?
  • What’s your favorite social networking site? And which websites do you visit most frequently?
  • What’s your favorite book and why? (I’m always looking for suggestions)
  • What inspires you?

2 Comments

  1. love this pic of you!!! My current favorites are Instagram and Facebook. Getting away from Twitter….I still enjoy reading personal blogs but I’ll admit I do spend an inordinate amount of time on TMZ, RadarOnline etc. :/ I am inspired by people who live fulfilling lives and who thoroughly enjoy what they do 🙂

    Reply
  2. Always great getting to know you more, Charlotte. 🙂

    I work for a securities regulator in the legal field. I’ve been working in the legal field (a law firm before) for almost 10 years now and while it’s interesting and keeps me busy, I’m finding in this field the burn out rate is off the charts. Last year, at a few of the huge law firms, within a week’s time, three had had massive heart attacks at their desk, one being found the next morning when people were coming into work. I’m reaching my burn out point again and starting to look elsewhere, or rather closer to home. My dream is to buy the business from my pet sitting boss when she retires in 10-15 years. That, to me, is life, and love and isn’t considered work, in my opinion. I feel so at home and understood by animals, and they just don’t judge you like the rest of the world does.

    That’s all, for now…..
    Lindsay

    Reply

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