Meet Charlotte of Pixie Consulting

Meet Charlotte of Pixie Consulting

It’s been about four months since I started blogging at Pixie Consulting. Many of you followed me from my personal blog (My Pixie Blog), but there are quite a few of you who don’t know anything about me beyond my social media and marketing advice. Today I’ll be answering some questions so you can get to know a little more about me. And because I’d love to get to know my audience, I have some questions for you at the end I’d love YOU to answer in return! Email your responses to charlotte@pixieconsulting.net or leave them in the comments below. How did you get involved with marketing and social media? I made so many connections via social media and had started managing an online community for writers when an opportunity came up to work as a marketing manager for a small start-up marketing firm. At the time, I was working in the city for a publishing company but I wrote a convincing cover letter explaining my passion for marketing and I geeked out hard core in the interview about my love of Facebook, Twitter, Pinterest, and Instagram. I must have made a good impression, because I landed the job and was soon writing copy for multi-million dollar franchises and national brands. How do you come up with material for your personal/professional blogs? Life. I never leave home without a notebook and I’m constantly inspired by everything that happens around me—from what I see in the news to a conversation I overhear at a restaurant. In terms of my business, I try to answer questions that solve problems small business...
Why your business needs an online strategy immediately

Why your business needs an online strategy immediately

Contrary to popular belief, I don’t just “play around on Facebook all day.” I say this because it’s something I’ve come across quite a bit lately. There are moments when I have to defend my work to a client and tell them why it’s necessary to have a social footprint for their small business. Here are some interesting facts that you might not know. Facebook has a whopping 1.15+ billion users (700 million of which are active daily users). An astounding 82% of buyers say they trust a company more when a CEO or senior leadership team is active on social media. Why is this important? Because less than 36% of executives say their CEO either “doesn’t care or cares little about the company’s reputation in social media.”* This is an error of epic proportions. What if I were to tell you that you could be missing out on hundreds (or perhaps even thousands) of dollars in monthly revenue because you don’t think having a social presence is important? Oh, NOW you’re listening. There is a strategy to marketing online that is very different from the traditional marketing you might be accustomed to seeing and using (as someone who got her start in print publishing, I have seen firsthand how antiquated many of these old school techniques have become). Unlike with traditional methods of advertising, social marketing allows companies to listen to their audience. Print, radio, and TV advertising is limited in that the relationship to the consumer ends when the commercial has finished airing or the user has put down the paper/magazine. If something resonates with the audience...
The most important thing you might not be doing in your business

The most important thing you might not be doing in your business

It’s hard to believe but I’ve actually been a blogger at My Pixie Blog since 2009. By most standards, that would make me an old timer, especially in a realm that is constantly evolving and in a space where so many sadly suffer from blogger burnout (it’s a thing) and close up shop for good. With more than 1.5 million blog posts published each day per Technorati, it’s important to stay relevant, to post often, and to give your readers a reason to return. Over the years I’ve learned a few things as a blogger that I think are applicable in many different areas of business. The one that stands out the most (and a recurring theme in my own life lately) is that communication is key. What happens when a visitor leaves a thoughtful comment on your blog and you don’t answer it? Or when a brand reaches out for a partnership and you let the message get buried in your inbox? On the flip side of this, what if you are a brand and you’ve reached out to a blogger for a giveaway but never followed up to personally thank the blogger for hosting and promoting your product? These are bad business practices that might result in one less pair of eyes returning to read your posts or a partnership in jeopardy. I believe the best businesses are the ones that put the needs of the customer above all else. I’m just finishing up a book entitled Be Our Guest which discusses the Disney experience and the unparalleled level of customer service that the franchise provides for...