Why it’s good to be meticulous with your small business

Why it’s good to be meticulous with your small business

On Sunday I went to a new local manicure place with a Pinterest photo and an hour to kill. During my brief time there, I noticed something you just don’t see that often. The owner insisted that her staff go outside to clean the windows on two separate occasions. Initially I thought maybe this was excessive, but then I remembered the many shops that had closed their doors from this exact location and I commended the salon owner for her meticulous attention to detail in a climate where “git er done” often reigns supreme. It made me think of cringe-worthy shortcuts I have seen a lot lately in quite a few professional situations: the CEO who refuses to have an editor review his grammatically incorrect and nonsensical emails before pressing send; the outsourced writers who fail to use spellcheck and upload blogs with “Faceook” in the title; or the social media post with the words “want to loose weight?” on full display. Sadly, these are not isolated incidents and I come across sloppy copy, poor website design, and questionable content from marketers trying to establish themselves as “gurus” in the business constantly. While on the surface these might all seem like harmless mishaps, I believe there is a greater issue here—in an effort to produce more content quickly, we are becoming careless and our mistakes speak volumes about our attention to detail. I have lost jobs because of my rate and the fact that there is cheaper labor to be had. And I get it—bottom line and all that jazz. But all it takes is one mistake, one misstep,...
How brands can get in the Valentine’s Day spirit this year

How brands can get in the Valentine’s Day spirit this year

Unless you’ve been hiding out under a rock somewhere, you know that Valentine’s Day, a holiday that makes many of us cringe and helps florists stay in business, is just around the corner. As if you didn’t have enough pressure to find THEPERFECTGIFT for your mate, I’m here to tell you that you can also use this time to make the most of your marketing. Even if you are completely turned off by the hype of Cupid, I hope you’ll find something of value in this guide. For the shop owner who sells V-day products This is your Super Bowl, right? I mean, you should already be capitalizing on the schmaltz of the season with pink and red signage and irresistible Valentine’s Day specials. I hope, too, that you’re active on social media so you can use this opportunity to tweet to customers in your area looking for last-minute gifts. “#ValentinesDay” has been trending for days now, so this is your chance to announce your store’s specials in a tweet or post (don’t forget to include a link to your website and store location). For the online business There are so many ways for online businesses to hop in on any kind of themed marketing campaigns—all it takes is a bit of creativity! Etsy shop owners: create a Valentine’s Day Look Book with cute date night outfits. Book shops: find some long lost, romantic reads, perfect for a cold night by the fire and create a landing page on your website that directs visitors to some of your top sellers. Specialty food stores: celebrate all the single ladies and...
What I learned about sales… from my trip to the Bahamas

What I learned about sales… from my trip to the Bahamas

Admittedly, I’ve never been much of a salesperson. From a young age, I would fumble on my words and play with my sleeves while going door to door in hopes of selling my Girl Scout cookies as my mom waited behind. On one occasion, I even told my older neighbor Joe that no, he could not buy the entire box of thin mints, I was only selling one cookie at a time. (face palm) That was coincidentally also the day my parents realized there was simply no hope for me where my business acumen was concerned. Thankfully, I’ve learned a thing or two over the years. About two weeks ago, I took a much-needed vacation and learned that the slogan “It’s better in the Bahamas” is true for a variety of reasons (did I mention 80 degree weather?). What really stood out to me (in addition to the obvious crystal clear waters, sugar sand beaches, and delicious/warm sunshine) was the inadvertent salesmanship of the sweet locals. With the exception of the Bahamians I met at the Straw Market who were definitely looking to make a sale, I found myself entranced by the way they easily touted the benefits of their island and asked that I return. It was a reoccurring theme. My presence in the Bahamas was seen as a gift; but what would make it even sweeter would be a return to show the locals how much I enjoyed my trip. When I got back to the frigid temps in New Jersey, I kept thinking about the conversations I had with people there and how much their infectious...